About Us

Pound The Rock is about daring. It's about taking risks and it's about seeing things through.

By imparting empowering messages on our clothing and through our community, we seek to have a positive influence on young men and womens’ lives by building their self-esteem and self-belief to be able to handle whatever life throws at them.

Through living my life following my heart and to a lesser degree my head, I made decisions that drastically changed the direction of my future. These decisions sometimes put me in some very challenging situations. Situations that required me to grow up fast. I received some very hard lessons and learned how to take care of myself in completely foreign environments. Through stepping out of my comfort zone away from my home actually meant that I was learning about myself as well. I learnt how to stand up for myself and get what I needed to survive, to attain the life that I'd chosen. Through my own personal determination, having a clear objective, and the belief I could have, and deserved to have that goal, I pushed on until I was successful. The value of these life lessons has been immense, and it has become my passion to encourage others to step out of their comfort zone, to face their fears, and to chase their dreams.